About us
LA REINA ELENA is a brand name of AMSTATURE FOODS, started out as a small noodle factory, but thanks to the strong determination, passion, and hard work of its owner, it has become one of the leading producers of different types of noodles in the Philippines. These include baked noodles, fresh noodles, stir-fried noodles (“pancit canton”), and pastry (“lumpia”) wrapper. In its almost 20 years in the business, the company has expanded its product portfolio to include premium coconut condiments, Having successfully established a strong marketing system locally has allowed the company to expand its business on a global scale.
Today, AMSTATURE FOODS continues its mission of providing world-class products to its clients worldwide and building a strong brand that the general public can trust to be synonymous with topnotch quality at affordable prices.
On March 1, 2021 the company began a partnership with the Department of Trade and Industry (DTI) to establish a One-stop retail store where market ready products from various One Town-One Product (OTOP) producers in other regions to be displayed and sold. La Reina Elena provides store space and act as Operator of the project which aim to promote and sell the product of microentrepreneurs who lack the resources to undertake activities on their own.
OTOP Philippines Hub
As a one-stop shop, the OTOP Philippines Hub can be a redesigned pasalubong center and a café showcasing mostly OTOP products including OTOP from other regions. The hub can be found in mostly in airports, terminals, pasalubong centers, tourist spots, Negosyo Centers, public markets, and other consumer-frequented locations including malls. As another flagship market access program by the Department of Trade and Industry together with its various partners, this serves as a marketing vehicle to promote and champion OTOP products. Products are curated and showcased while its personnel are properly trained and equipped with the skills and knowledge to articulate and describe the program and product offerings.
Every product available in the store was carefully selected as QUALITY is of utmost importance in all OTOP Hubs. Minimum standards of quality are met when it comes to product offerings at the OTOP Philippines stores. Sanitation, food safety, and proper handling of food products are strictly observed to ensure customers safety and protection.